Nothing new…
There’s nothing new under the sun. Take for example product placement. You may think that placing a BMW in a James Bond movie is a relatively recent idea for gaining sales and prestige. Think again.
On 12th July 1887, Alberto Mezzetti received a letter from WIndsor Castle thanking him for the musical composition that he had “kindly sent” to the Crown Princess and the Princesses Victoria, Sophie and Margaret of Prussia. Sending his musical work to Windsor Castle and receiving such a letter of approval was quite a promotional coup. Placing Ocarinas in a War Zone was something else…